Gatorade Green Bottle
Gatorade sponsor Tour de France winning cycling team SKY. For 2012 they wanted more than just a gift with purchase promotion, they wanted to make their green bottle famous.
We created a campaign that gave amateur cyclists the chance to own an actual limited edition green bottle that was used on the tour. Each Gatorade bottle came complete with pro signature and its own certificate featuring a detailed story – mapping out exactly where it was used, by which rider and what the race conditions were like when it was part of the action.