Philips Jamie Oliver’s Tools

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Brief:

Introduce the new food processor range that Philips and Jamie Oliver have co-developed in a partnership to bring top quality, no-fuss kitchen tools to busy families.

Solution:

We created an interactive YouTube video that features Jamie Oliver using the tools in his own kitchen. After introducing the different tools, users would then have the option to click and explore. Click on a machine and Jamie would explain it in depth, or click on the food in front of it to see Jamie cook a delicious meal with each product. Just don’t click on his hair!

Involvement:

Concept

Copywriting

Agency: Iris

 

Skills: Digital
Client: Philips